Basic blocking & tackling works

Great execution of a simple idea works better than half-assed execution of an earth-shattering idea 9 times out of 10.

Per this article in Paid Content, NYmag.com simply shifted its strategy from posting re-purposed articles to putting more emphasis on its daily news blogs. The result? It doubled its traffic. This is not rocket science. But that’s the point.

http://bit.ly/n5jlRz